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The Worst Website Branding Mistakes you can make

The Internet provides us with so many business opportunities that it has become the new global business village for most people. With its infinite audience, the Internet is the place to go when you need to do business. So, in order to remain competitive, building a strong online presence is extremely important and branding has a great deal to do with this. You website brand should be able to propel your business to new heights. If not done well, it will leave it in the deepest, darkest recesses of cyberspace. Here are a few website branding mistakes to stay away from: Stay Away from Long Domain Names: Although it is tempting to use a long domain name, it is smarter to choose a name that is short, easy to remember, easy to spell and easy to pronounce. Of course this is a bit difficult, but if you are creative enough and think out-of-the-box, you’ll come across something that’s really cool. Try brainstorming a bit to find a list of words and keywords that are related to your business nic...

Website Branding - Some Tips and Techniques!

What is it that would differentiate your site or online business venture from the others? It takes only a few seconds for a visitor to pass by your website before he gets what he wants on the Internet. One cannot deny the fact that, website branding is an essential aspect on any online marketing strategy. But unfortunately, not many people know the key to successful website branding. Hence, present below are a few tips: Emphasize on what you do and not on who you are – Your website content should clearly project the commodity that you offer and not what you are all about. Attractive Website – A visually attractive website can count on more visitors than that of a less appealing one. Logo – A logo would give a picture to your entity. It would define your product\service giving a glimpse into what you stand for. Blogs & Videos – An internal blog giving updates about your organization as well as the industry would be an asset. Try to incorporate videos whenever necessary. Research – ...