Most clients tend to skip ahead and look only for the results when it comes investing in Search Engine Marketing. Most online business owners tend to look at the targeted keywords and phrases that they selected without fully realizing the importance of these keywords and they effect they have on their business. When a site is properly optimized, it is being transformed from an amateur blank web page to a well thought out navigable site that attracts visitors and brings in the sales. In the same way, search engine spiders also look for sites that are well optimized so as to rank them higher. So, the easier you make it for the spider to crawl your pages and index your site, the better are your chances of getting high ranking on the search engines. An important element when optimizing your site is the proper naming of file names, page titles and the proper placement of content. This helps to make your site more relevant to the spiders. Although Google does not really value meta tags, howe...
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