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The Worst Website Branding Mistakes you can make

The Internet provides us with so many business opportunities that it has become the new global business village for most people. With its infinite audience, the Internet is the place to go when you need to do business. So, in order to remain competitive, building a strong online presence is extremely important and branding has a great deal to do with this. You website brand should be able to propel your business to new heights. If not done well, it will leave it in the deepest, darkest recesses of cyberspace. Here are a few website branding mistakes to stay away from: Stay Away from Long Domain Names: Although it is tempting to use a long domain name, it is smarter to choose a name that is short, easy to remember, easy to spell and easy to pronounce. Of course this is a bit difficult, but if you are creative enough and think out-of-the-box, you’ll come across something that’s really cool. Try brainstorming a bit to find a list of words and keywords that are related to your business nic...

Legitimate Practices of SEO – Hard to find these days

Do you know there are many ways to implement SEO? One method follows an ethical approach and the other, well in a not so favored way. You will come to know that in the search world, people use so many ways to attain the top spot in the Google search pages. The competition is tough and to squeeze out of that crowded area, taking a detour seems like a great idea. You will be alarmed to know that there are so many search engine optimization specialists who use the black hat approach of optimizing a site. These steps try to manipulate searches by using methods disapproved by the search engines. Though this approach seems fruitful at the initial stage, it can ruin your image in front of the search engines if they do catch you red handed. And you cannot always escape from their clutches. Websites crave for the juicy top spot at the search engines but the best search engine optimization can be achieved through using an ethical SEO method. A true search engine optimization service will deprive...

The Importance of SEO Content Writing

Search Engine Optimization (SEO) is a technique that makes use of certain specific keywords for optimizing a web page. This is done in order to attain a good search engine placement. Only those keywords that can help in enhancing the search engine rankings of the web site are selected. These keywords are chosen after thorough research methodology. This includes analyzing the market trends and a survey of all the competitive web sites. All this is done in order to attract a higher rate of online visitors. Keywords research is important. But what goes hand in hand with it is content writing. SEO content writing is essential for spreading information about a certain company. It helps create a better image of the online business for the search engines. However, the SEO content has be rich in keywords. This content is later submitted to different directories for enhancing the link popularity of the web site. Content writing for SEO purposes covers blog writing, article writing and press rel...

The Benefits of Web Analytics

The entire process of measuring your website’s statistics is known as web analytics. It is basically don’t to measure your website’s traffic behavior. There are many benefits to web analytics, of which some are: The most important benefit of web analytics is that you will find how long your visitors are staying at your website, where they come from and who they are. You will be able to find out the keywords they have used and their click streams, how they came to know about your website, and such important information. You will also be able to find out how many times a visitor has visited your website, and which of your web pages were preferred. Any web analytics tool would give you complete information about your website usage. You would even find out about your visitors language, nationality and city of origin. Once you know what your visitor’s actions are, you can do many things accordingly to optimize your site. You will know what pages are popular and what pages are ignored. You w...

Things that Small Businesses desperately need

The Internet has given small businesses a great platform to sell their products. It has been a decade since they have shifted their marketing campaign from offline to online. Search engine optimization services today are striving hard to promote small businesses further and help them get the transactions they require. But the journey has given us some key realizations of the fact that transaction is not the only opportunity that we have to perceive. There are several factors to consider. It has become so challenging for small businesses to keep up the pace along with the new levels of competition. Online consumers’ behavior using the Internet have changed so much. The consumers and even the marketing platform has become so sophisticated that we really have to change the way we market our services or products now. Today, a person can find information, services or products from a handset device. The world today is getting tinier. This is the advantage of today’s technology but seriously ...

Website Branding - Some Tips and Techniques!

What is it that would differentiate your site or online business venture from the others? It takes only a few seconds for a visitor to pass by your website before he gets what he wants on the Internet. One cannot deny the fact that, website branding is an essential aspect on any online marketing strategy. But unfortunately, not many people know the key to successful website branding. Hence, present below are a few tips: Emphasize on what you do and not on who you are – Your website content should clearly project the commodity that you offer and not what you are all about. Attractive Website – A visually attractive website can count on more visitors than that of a less appealing one. Logo – A logo would give a picture to your entity. It would define your product\service giving a glimpse into what you stand for. Blogs & Videos – An internal blog giving updates about your organization as well as the industry would be an asset. Try to incorporate videos whenever necessary. Research – ...