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Showing posts from October, 2010

The Benefits of Web Analytics

The entire process of measuring your website’s statistics is known as web analytics. It is basically don’t to measure your website’s traffic behavior. There are many benefits to web analytics, of which some are: The most important benefit of web analytics is that you will find how long your visitors are staying at your website, where they come from and who they are. You will be able to find out the keywords they have used and their click streams, how they came to know about your website, and such important information. You will also be able to find out how many times a visitor has visited your website, and which of your web pages were preferred. Any web analytics tool would give you complete information about your website usage. You would even find out about your visitors language, nationality and city of origin. Once you know what your visitor’s actions are, you can do many things accordingly to optimize your site. You will know what pages are popular and what pages are ignored. You w...

Things that Small Businesses desperately need

The Internet has given small businesses a great platform to sell their products. It has been a decade since they have shifted their marketing campaign from offline to online. Search engine optimization services today are striving hard to promote small businesses further and help them get the transactions they require. But the journey has given us some key realizations of the fact that transaction is not the only opportunity that we have to perceive. There are several factors to consider. It has become so challenging for small businesses to keep up the pace along with the new levels of competition. Online consumers’ behavior using the Internet have changed so much. The consumers and even the marketing platform has become so sophisticated that we really have to change the way we market our services or products now. Today, a person can find information, services or products from a handset device. The world today is getting tinier. This is the advantage of today’s technology but seriously ...

Website Branding - Some Tips and Techniques!

What is it that would differentiate your site or online business venture from the others? It takes only a few seconds for a visitor to pass by your website before he gets what he wants on the Internet. One cannot deny the fact that, website branding is an essential aspect on any online marketing strategy. But unfortunately, not many people know the key to successful website branding. Hence, present below are a few tips: Emphasize on what you do and not on who you are – Your website content should clearly project the commodity that you offer and not what you are all about. Attractive Website – A visually attractive website can count on more visitors than that of a less appealing one. Logo – A logo would give a picture to your entity. It would define your product\service giving a glimpse into what you stand for. Blogs & Videos – An internal blog giving updates about your organization as well as the industry would be an asset. Try to incorporate videos whenever necessary. Research – ...